Ambassador Ramil Hasanov, Secretary General of the Turkic Council attended the official dinner on 3 November 2015 in London at Banking Hall hosted by World Travel Market in collaboration with UN World Tourism Organization (UNWTO) for the 9th UNTWO and World Tourism Market Ministers` Summit. During the dinner he had talks with Ministers in Charge of Tourism Affairs of states in Eurasia and beyond. In his talks, he emphasized on the need of a strategic destination branding of the Silk Road for its transformation into an attractive tourism area.